Should you have your brand name as something like zappos or mint or is it better to go with seo such as cars.com?

Go for a distinctive name.

  1. The days of the SEO keyword brands will soon be over. As stated multiple times here on Quora, shoes.com soon won't get you any further than zappos.com.
  2. SEO algorythms change more frequently and intensely than brands should. Therefore, do not fully rely your brand on it.
  3. Your brand obviously consists MUCH more than your brand name. Again, do make your brand name a self purpose, it is just the name, not the full brand (and that comes from a guy who is also advising naming).
  4. If you want to make your brand name sticky in people's heads, it is important to remember to provide two things: conformity and disruption. If your name is too disruptive, and people have a hard time connecting it to your business sector or company, you are going to have a hard time. If your brand name is too conform (e.g. a generic term), and people therefore have a hard time connecting it to your brand values or your business, then you will have a hard time, too.

See the answer on Quora:

Should you have your brand name as something like zappos or mint or is it better to go with seo such as cars.com?

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