Zero dollar budget for startup marketing:
- Build a great product that creates buzz because of its huge benefits for customers and its great (product/UI/UX/web) design. Build social into your product so that it can provide its own virality.
- Brand wisely, with an emphasis on simplicity and focus, do the same in the creation of your communication units (PR messages, blog articles, inhouse product videos etc.).
- Get the word out by applying a pull strategy, concentrate on word-of-mouth, PR and inherent product marketing.
There are many more channels and ways to advertise without even touching your budget; I have chosen to keep it simple for this list.
Zero dollar cost for startup marketing:
The less budget you want to spend on marketing, the more it will cost you in terms of hard labor. A beneficial way therefore is to try an 'almost zero dollar cost' strategy, if your funds are very low. But realize this one fact: promotional pressure can be applied in the most easy way by strongly advertising for a lot of money, and sometimes (e.g. if you do not have a significant advantage over all of your competitors) it can be a necessity.
See the answer on Quora: