Should you have your brand name as something like zappos or mint or is it better to go with seo such as cars.com?

Go for a distinctive name.

  1. The days of the SEO keyword brands will soon be over. As stated multiple times here on Quora, shoes.com soon won't get you any further than zappos.com.
  2. SEO algorythms change more frequently and intensely than brands should. Therefore, do not fully rely your brand on it.
  3. Your brand obviously consists MUCH more than your brand name. Again, do make your brand name a self purpose, it is just the name, not the full brand (and that comes from a guy who is also advising naming).
  4. If you want to make your brand name sticky in people's heads, it is important to remember to provide two things: conformity and disruption. If your name is too disruptive, and people have a hard time connecting it to your business sector or company, you are going to have a hard time. If your brand name is too conform (e.g. a generic term), and people therefore have a hard time connecting it to your brand values or your business, then you will have a hard time, too.

See the answer on Quora:

Should you have your brand name as something like zappos or mint or is it better to go with seo such as cars.com?

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Is it better to have a domain that is short & brand-able (e.g. Flickr, Quora) or one that is longer but easy to spell?

Yes, it is important to K-I-S-S, but you don't have to overdo it. One sillable, two, three – this actually doesn't spell problem in reality, just in textbooks.

Short does not by itself mean 'suited for branding'; many people do not internalize that fact.

Also, keep in mind that you will never 'own' the misspellings of your brand. Imagine one of them being a negatively connotated word in arabic for example. If you expand globally, and you did not find that out during your research, you're in trouble. Or imagine someone registering a misspelling of your brand as their brand (some brands are misspelled on purpose; you mentioned Flickr) and ruining its image. You might share that faith then.

All in all, you can also own a brand that is short and not misspelled – there are still ways to figure a matching one out and get your hands on the domain. If you haven't tried Domainhole, yet, you might want to. Your chosen domain is not available anymore? Do check the price. Sometimes they come cheaper than you might think. If that is off the table because you already researched for it, and you therefore might have to go for a misspelled brand name, then make sure

  1. that the misspelling sounds like the correct, generic term that it is based upon,
  2. that the corresponding web equity is available (be it for purchase) in all of the channels that you need (if you haven't figured that out, do it first),
  3. that either Google helps you by finding your brand even though it is misspelled or make sure to buy the corresponding Adwords and fine-tune your SEO so it works accordingly. I'd suggest to do the latter anyway.

Don't forget that, depending on your product, your brand can be marketed in several ways that differ from the beaten path. For example, shifting your marketing budget towards app store marketing (ASO) could make the role of your exact domain spelling less important.

See the answer on Quora:

Is it better to have a domain that is short & brand-able (e.g. Flickr, Quora) or one that is longer but easy to spell?

When should one use his own name in a business name?

Question details:
"In Architectural practices, one often uses "Last Name + Architects" as business name. This can be a bit old fashion but it is also timeless, while names such as morpholab can quickly age. I am thinking of using something timeless like DISCOVERY Architects. What do you recommend?"

One should do so if it helps one to succeed in one's particular industry to have their actual name in their brand name. For instance in Architecture.

I would argue that the suggestion in your other question on this topic,
 Brands and Branding: Is it better to have a distinctive business name or one that is easy to spell?,
Mamou-Mani Architects is a brand name much more worth using than Discovery Architects or morpholab for a couple of reasons. I already stated the pros for using it in your question that I mention above (some of the most important being that its sonority makes it sticky, emotional, distinguishing and storytelling), so I will just list some cons against the other two brand names:

Discovery Architects

  • Discovery is over-used and – to most people – meaningless. It is a word which is always easily connectable to any brand, and therefore absolutely unspecific and not distinguishing your brand from any other.
  • The ubiquity of the two terms included in the brand name Discovery Architects makes them harder to protect and to market. The more generic a term, the higher its SEO costs (one factor among many).
  • You are a famed architect. The name Discovery Architects does not connect your enterprise to your person, neither tell a story about you or your work.
  • Once again connection: People have a lot in mind when they think Discovery: TV, Space, but hardly architecture. There are certain branding conventions you should respect in your area of business, and this name does not.

Morpholab

  • It hasn't got anything to do with architecture, at all.
  • Morph as a term is not perceived in connection with something that relates more to structure, stability, like architecture.
  • Lab does not sound like your company actuallybuilds things, rather like it researches things, like a laboratory usually does. The term is far more experimental than necessary or beneficial for your brand.
  • You already need a similar name like this one for your online shop (to which I would like a bety invite, by the way.), as described in your question Brands and Branding: What do you think of the name MrMorph for a shop selling 3D printed objects?

So far, it looks best to with Mamou-Mani architects. It's a pretty good brand name.

Disclaimer:
Please keep in mind that I answer Quora questions on branding without doing extensive brand research, which may at times influence the results.

See the answer on Quora:

When should one use his own name in a business name?

Is it better to have a distinctive business name or one that is easy to spell?

Mamou-Mani speaks to people in a certain way. The sonority – the way the sound of the name appeals to people – delivers the foundation for your brand to deliver its message. You can call it appeal, stickyness or catchyness: it is what the other name does not have.

The principles against which you should test your brand names at this stage:

1. Is it catchy? Does it stick with people?

2. Does it go nicely with most of the branding conventions in your particular niche of business?

3. Does it break with a few of them (helps raise stickyness)?

4. Are there bad connotations or feelings associated with your brand?

5. Are there good connotations or feelings associated with your brand?

6. Is there still some free web equity for your brand in the channels that you will use to reach your audience?

If you score high on most of these questions, you might be on a good route.

Keep in mind that I do not perform intense research for Quora Questions (after all, I am in consulting), so the following might be sketchy and unverified.

So, let's run the test:

1. Is it catchy? Does it stick with people?
It sure is catchy, but I can't tell from here if it will stick with people. That you will have to test.

2. Does it go nicely with most of the branding conventions in your particular niche of business?
Name plus 'Architects'? Check.

3. Does it break with a few of them (helps raise stickyness)?
Not really from my perspective, but the sonority of your name (as Mike Nardine states correctly, it runs "trippingly on the tongue") gives it a particular flavor.

4. Are there bad connotations or feelings associated with your brand?
Don't see any from here. But you should always do some research on that. I once had a client whose name was also the name of a particularly fierce dictator, and something like that just 'might' hurt your business a bit.

5. Are there good connotations or feelings associated with your brand?
I see none so far.

6. Is there still some free web equity for your brand in the channels that you will use to reach your audience?
Important. Research that if you haven't already.

So far it looks like your brand is on a good route.

And btw: I find Manou-Mani distinctive as well as easy to spell. A little tip at the end: make sure you buy web equity for misspellings, too and redirect them. Simple as that.

See the answer on Quora:

Is it better to have a distinctive business name or one that is easy to spell?

Zero Dollar Budget for Startup Marketing: Myth or Real?

Zero dollar budget for startup marketing:

Real.

  1. Build a great product that creates buzz because of its huge benefits for customers and its great (product/UI/UX/web) design. Build social into your product so that it can provide its own virality.
  2. Brand wisely, with an emphasis on simplicity and focus, do the same in the creation of your communication units (PR messages, blog articles, inhouse product videos etc.).
  3. Get the word out by applying a pull strategy, concentrate on word-of-mouth, PR and inherent product marketing.

There are many more channels and ways to advertise without even touching your budget; I have chosen to keep it simple for this list.

Zero dollar cost for startup marketing:

Myth.

Correlation:
The less budget you want to spend on marketing, the more it will cost you in terms of hard labor. A beneficial way therefore is to try an 'almost zero dollar cost' strategy, if your funds are very low. But realize this one fact: promotional pressure can be applied in the most easy way by strongly advertising for a lot of money, and sometimes (e.g. if you do not have a significant advantage over all of your competitors) it can be a necessity.

See the answer on Quora:

Zero Dollar Budget for Startup Marketing: Myth or Real?

What are some examples of applications where tablets and smartphones have/might replace dedicated display/input mechanisms?

THE IPAD

Applications:

  • Browsing the web: if you have an iPad, you almost fully stop doing it on your desktop (especially now that iOS 6 and Google Chrome are out)
  • Handheld console gaming
  • Standalone console gaming (the iPad may not have come very far on that route, yet, but it is on its way, as this article, among others, suggests: http://www.theverge.com/2012/6/2…)
  • Medical documentation and assessment, patient care (http://medcitynews.com/2011/11/5…)
  • Interactive information displays: Museums use this a lot already: the iPad is being put into a case that locks the Home button, therefore only displaying the content that it should display; another good example is McDonald's using it as an info display/surf station in its fancier restaurants.
  • Small/children's room television sets: Many people already use the iPad as a second (third, fourth) TV; something that people used an HTPC and a display or a standalone PC in a kid's room for before.
  • Blogging/publishing/writing: I know a few people who have already adapted to the zero feedback of the keyboard of the iPad and are almost ten-fingers quick at typing their content.
  • Textbooks/learning: From iBooks to proprietary apps, there are a lot of learning institutions encompassing the iPad into their learning/distribution of learning materials.
  • Children's entertainment and learning: There are already thousands of edutainment apps for preschoolers out there.
  • Consumer photo editing: Once the domain of simple Paint-like programs, then a mass adoption of basic Photoshop started, iPhoto took over and now it's iPhoto on the iPad. AI allows edits which were much too complex for beginners just a couple of years ago (even with great input devices) and consumers embrace it – without needing input devices.
  • Social networking: Sounds almost a bit too obvious, but ask anyone who uses both Facebook and an iPad – they'll tell you that they almost never switch on their computers to do some Facebook.
  • Note taking: As basic as it is, would we have believed if anyone would have told us seven years ago that in the near future we would not use a keyboard or a pencil anymore for taking notes? (Thanks, Evernote!)
  • Document display: Before tablets, dedicated display/input systems were the only ones you could use to display a presentation or a PDF to someone at work. Now that that's changed, tablets are taking over.
  • Information search: Very close to the browsing I wrote about above, it's obvious that many people are turning to apps when they look for information, rather than using a traditional PC with a browser – Wikipedia is a good example.
  • Shopping online: Before Tablets (and smartphones), there was no other way to enter your information than to use a traditional display/input system. Today, eBay already makes about 10 billion dollars from mobile purchases (http://allthingsd.com/20120718/e…). One reason for this is that for an online shopping experience to satisfying, a beautiful and 'haptic' experience is way more important than fluent text input.

I could go on like this for ages, but maybe I am just a mobile enthusiast…(,

See the answer on Quora:

What are some examples of applications where tablets and smartphones have/might replace dedicated display/input mechanisms?

How much of an effect will my domain name have on marketing strategies and generating business solely via e-commerce? All the top ranked extensions are taken.

Question details:

"clothing line called "monkey see, monkey do" and there are only 3 extensions left – not very good ones.  does the extension make that big of a difference or should i not focus on it?  or should i consider changing my brand's name which i actually love and have had for a few years now?"

I see a way for you to keep your brand name and get a decent top level domain. You can do this by playing with the second level domain name without forsaking you brand name. Pocket, the service formerly known as ReadItLater, is a good example (getpocket.com) Consider

  1. Abbreviations like msmd, msmdclothing
  2. Verbal extensions like buymonkeyseemonkeydo
  3. Noun extensions like shopmonkeyseemonkeydo
  4. Playful extensions like monkeyseemonkeydomonkeyshop (long URL names can have great appeal in some industries, the clothing industry is a perfect fit)

And try to go with a .com top level domain.

Please note that I did not perform any WHOIS availability searches.

Feel free to ask if you need more suggestions or have any questions.

See the answer on Quora:

How much of an affect will my domain name be on marketing strategies and generating business solely via an e-commerce? all the top ranked extensions are taken?