What are some of the most creative uses of the social graph to drive user acquisition?

The social graph is best used to drive engagement. If you offer information to people which is relevant not only to them, but likely also to their peers, they will be eager to share that information with their social graph. If their social graph is yet-to-be acquired for your organization/goal, then you will also have to offer an easy way for your users to invite them so they can swiftly share that information with their peers.

See the answer on Quora:

What are some of the most creative uses of the social graph to drive user acquisition?

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