What metrics measure the strength of a community?


There are many metrics that can help you assess you community’s strength:

  • size (number of members)
  • number of boards (or something similar, depending on whether your community is using boards or not)
  • number of posts
  • number of comments
  • DAU
  • MAU
  • clicks per unique user
  • posts per unique user
  • and more

Basically, the most important metric nowadays is engagement. Engagement itself describes how often and how intense your users participate in your community. In simple terms: How often they return, how long they stay and how much they interact/contribute. To add to that, you can (and should) also cross-analyze data to find out how intense overall community engangement is vs. per-user engagement.

The ideal solution here is always a tailored one. For example, if you want to just measure the quota of engagement of your Facebook page fans, you can compare the number of active (participating) fans vs. the number of passive (not participating) fans.


See the answer on Quora:

What metrics measure the strength of a community?


What are some of the most creative uses of the social graph to drive user acquisition?

The social graph is best used to drive engagement. If you offer information to people which is relevant not only to them, but likely also to their peers, they will be eager to share that information with their social graph. If their social graph is yet-to-be acquired for your organization/goal, then you will also have to offer an easy way for your users to invite them so they can swiftly share that information with their peers.

See the answer on Quora:

What are some of the most creative uses of the social graph to drive user acquisition?

What mechanisms are useful for building a community around a product and “creating meaning” for its consumers?

There is no such thing as “creating meaning”. Either your product is meaningful, then there is already a community out there that just needs to be identified and nurtured, or it isn’t, which is rarely the case.

The nurturing part is always the hardest. You have to be 100% aware of the fact that a community in general consists of less than 10% information contributors and more than 90% information consumers. Now, the 90% are there for the information, but what are the 10% there for?

Fame, love, incentives, meaning, being someone, their own self importance.

You have to nurture the 10% to build a community and making it last. How do you cater to them? Through feedback.

Take a good look at Quora, which does an excellent job at making the people who answer questions feel happy about that and come back. The key words here are game mechanics and social fame. To put it briefly: enable the 90% to give as much feedback (likes, votes etc.) to the 10% as they can. Encourage them to. Then channel and distribute that feedback to the 10% in a way that lets them embrace their role as the information provider and makes them feel proud about their work and share that experience.


See the answer on Quora:

What mechanisms are useful for building a community around a product and “creating meaning” for its consumers?

What are the best services for creating a community forum around a product or business?

You might want to take a look at tried-and-tested communities and social networks. Depending on

  1. the size of the community
  2. your target group
  3. the tools you want to provide to the community members
  4. whether you want to build an own community site, integrate a community into your site or just establish a community in any social network
  5. and the product/business you to build it around,

there is a wide array of other options for building a strong community. Here are some of them:

  • Facebook
    Pages and Groups can be used as a way to form and organize a community. Attracting users is easy, because you are building the community where most of them go everyday anyway.
  • Quora
    Depending on the number of users and the release date of your community, Quora can be called one of the most powerful community platforms. The best thing about it: Quora knows best how to organize information, which makes it perfect for support issues. There are few companies that handle the distribution of relevant information better than Quora.
  • Disqus
    A great white-label solution, which fits you best, if you already have a website with content set up for the product. It’s only the start of a community, though: Disqus focuses on organizing comments.
  • You might also want to take a look at Ning, SocialEngine, SourceForge (software specific), BuddyPress (Ning x WordPress) and HiveLive.
  • For hardcore CRM consider Jive (Yammer is no good).

The list goes on and on. These are just some examples.

If you specify your Question (what kind of product, what tools will the community members need etc.), I can limit the options a bit more.

What are the best services for creating a community forum around a product or business?